Due to the rising popularity of phones and tablets, the spread of mobile broadband networks, and the creation of complex games for these gadgets, mobile gaming is one of the segments of the worldwide video game market that is expanding the quickest. People who want to invest in the gaming industry have a fantastic chance because the mobile gaming sector is the most rapidly growing and well-liked one. The gaming industry, on the other hand, continues to see annual sales growth at a rate of 10.7 percent. Market studies and online gaming service providers like GammaStack have demonstrated that the revenue from the game creation sector would increase in the future. To provide the market’s audience with improved offerings, they make investments in mobile gaming. Nearly half of the global gaming market’s revenue and usage, which is estimated to be worth $70 billion, comes from mobile games.
Statistical records of the mobile gaming market
- The biggest and fastest-growing geographical market for mobile games is Asia-Pacific.
- According to the research by Newzoo, revenue from mobile gaming is expected to surpass the $100 billion milestone in 2023, up from about $85 billion in 2021.
- By 2023, mobile gaming will account for more than half of the gaming industry’s revenue.
- According to Statista, a mobile game will have been downloaded into smartphones by 2.2 billion individuals by the year 2025.
- Gaming apps are expected to account for 42% of App Store sales by 2025.
- At a CAGR of more than 11.88% throughout the forecast period, the size of the global mobile gaming market is anticipated to reach USD 214.61 billion by 2028.
Factors to think before making an industrial investment
Before getting started, there are a number of things to consider if you’re a venture investor interested in investing in mobile gaming. Keep in mind the following points before investing your money in a sector:
Starting to plan: For consumers to be drawn in and want to spend more time playing, the game must be fresh and engaging. To learn about the game, study the game plan.
Need for Money: Before the development phase, talk about the investment to assist you to determine whether to move forward or not. Find out how much it will cost to produce the game.
Game understanding: Even though you are not technically knowledgeable about the game production process, you must have a fundamental understanding of it in order to ensure that everything is going according to schedule.
Team with experience: Find a team with the best skill set, experience working on various project kinds, and understanding of the newest methods and equipment.
Track record: Check the track record of a group or business prior to investing in them to learn about their prior endeavors, successes, sustainability, etc.
Marketing Techniques: Plan your promotional strategies in advance to help you define goals and identify target markets.
Benefits of investing in mobile gaming
It is clear that what started as a little segment of the gaming business has grown into the largest industry in the digital market. This industry has a futuristic reach thanks to new technology and development tools. Since its inception, the video game business has advanced considerably. Therefore, investing in the creation of mobile games is advantageous.
Largely Expanding Market
This exemplifies the substantial revenue prospects in the game development industry. In 2018, it is predicted that gamers throughout the world spent 139.7 billion dollars on gaming. Investors will find this appealing since they will be inspired to invest and will be able to take advantage of steady returns in large quantities.
For premium games and in-app purchases, players are willing to part with their cash. Every day, more and more players download mobile game apps. Investment in mobile games with monetization hence increases income. Despite the fact that nearly everyone now owns a mobile phone, this wasn’t always the case when Playstations were still expensive to purchase. Consequently, a sizable user base exists for mobile gaming. On the other hand, gamers may easily download the games for free and start playing them when they utilize their mobile devices.
Choosing to invest in a flourishing sector is a sensible decision. The gaming industry is expected to grow by 11% on a compound annual basis between 2012 and 2021, with mobile games accounting for 26.8% of total revenue.
The creation of mobile games benefits from digitization. The players can take advantage of an uninterrupted gaming experience thanks to the availability of an internet connection. In addition to the gamers, the publishers can also immediately update and enhance the games.
Instant version update and simple to use
It is simple to update the game app and fix any flaws; players do not have to wait days to play the updated version of the game, and their progress is not lost. The creation of user-friendly games that entice players to play for an extended period of time is a top priority for game creators.
Expansion of games
This is yet another angle that can persuade financiers to support the video game production sector. The downloading of games has increased along with the daily influx of new gamers. The growth of gamers has accelerated the development of both paid and free-to-play games worldwide. When viewed from a worldwide perspective, this represented a large financial investment.
Purchasing a game, whether it be a fresh game concept, a well-liked game, or any game, has its advantages. As mobile gaming is a sustainable process and its growth is inevitable, mobile game creation businesses like GammaStack are investing in the field. As this industry has grown in popularity among players all around the world, the investment patterns in the game development sector have altered. Sometimes the returns could be greater than the investment, while other times it might not be able to keep even some of the money that was invested. So, before making an investment in the sector, follow the suggestions and conduct market research.